"La Baule Terre d'Équitation", the exhibition not to be missed!

04 April 2021Author : Lea Tchilinguirian

On the occasion of the 60th edition of the Jumping International of La Baule which is scheduled for June, the seaside resort and Paris Match are offering up an exhibition composed of 30 photographs of the equestrian world: "La Baule Terre d'Équitation". A photographic journey, accompanied by the stories of the greatest riders can be discovered while strolling through the streets of the city!

After the success of the first exhibition "La Baule Passion Océan" last year which was about famous sailors, the city of La Baule-Escoublac has "…decided to make it a recurring event that highlights our wonderful bay and the different districts of the city," explains Delphine Filloux, the Deputy Mayor in charge of culture. Following the Covid-19 pandemic, museums and exhibition spaces had to close their doors, but "…there is strong demand from the public and tourists to maintain cultural spaces, and beyond that, the link to our culture," she underlines.

"Right after the installation of the "La Baule Passion Océan" exhibition, we walked along the seaside with Mayor Franck Louvrier, under the beautiful sunset. Then, we asked ourselves what we could do next year. An idea emerged: an exhibition based on the equestrian theme," begins Marc Brincourt, the former photo editor for Paris Match and curator of this exhibition. The horse; it’s an obvious choice for this Loire-Atlantique city! Indeed, La Baule-Escoublac hosts polo matches on the beach and has three equestrian centers, and children at the CE1 class level in La Baule have pony lessons sponsored by the city. It’s also where each year, the show jumping elite meets in the François André Stadium for the CSIO of France. In 2021, the event will celebrate its 60th anniversary: 60 years of equestrian sporting history!

"Well-known personalities had a common passion for horses."


The exhibition has been on display since March 12 and will be open until September 12, "La Baule Terre d'Équitation" is an obvious choice for Franck Louvrier and Marc Brincourt. "The horse is omnipresent in La Baule. Through this exhibition, we also wanted to show that well-known personalities had a common passion for horses," adds the latter. "There is Jean Rochefort, who has a real passion for horses and illustrated the exhibition poster, as well as Valery Giscard d'Estaing, Alain Delon, Brigitte Bardot, Nicolas Canteloup, Guillaume Canet and many others. We wanted to show the public of La Baule that all these personalities were true fans of Man’s most noble conquest."

"There is one word that unites them: Emotion!"

Having been immersed in 15 million archived photos, Marc Brincourt selected 30 of them to illustrate this theme. "It has been a fascinating project," he confides. From the station to the Esplanade Lucien Barrière, passing by Escoublac and the Avenue de Lyon, and taking advantage of a sunny stroll to discover these photographs loaded with history. "There is one word that unites them: Emotion!"

Photo credit: City of La Baule

AuthorLea Tchilinguirian